Act Like a Scientist

Over at The Situationist, they just wrote up an experiment that showed performance differences between groups depending on if they wore a medical doctor’s coat or an artist’s coat (they were actually identical garments).

“The main conclusion that we can draw from the studies is that the influence of wearing a piece of clothing depends on both its symbolic meaning and the physical experience of wearing the clothes,” Adam and Galinsky write. “There seems to be something special about the physical experience of wearing a piece of clothing.”

So the author of this 9gag post might have more to it than mere humor…